Humans have an intrinsic need for beauty: it awakens, inspires and elevates us.
Since the dawn of civilisation, the vision and appreciation of beauty has gripped man’s imagination. Today’s $600 billion cosmetics industry reflects this fixation superficially, but what many of us do not realise is that the ancient practice of beautification has its roots in healing and communication.
Whether divided by aeons or continents, ancient societies recognised beauty’s single unifying quality as a perceptibly luminous state of wellbeing, devoid of the dis-ease that plagues a body out of harmony with itself and its environment, and whose rural women adhere to simple, ancestral methods of beautification and traditional preparations that have been handed down over the generations.